The 100 Days That Changes Everything

Stop Guessing.
Start Preparing. 

The 100 days before conception are the most important days most people never prepare for. The egg you ovulate next month is maturing right now. So did the sperm that will meet it. What you eat, what you supplement, how you sleep and manage stress right now, all of it is shaping the outcome. Most people don't find out until it's too late. 
Now you know. Here's where to start.

Learn More

IS THIS FOR YOU?

You want to do everything you can, you just need to know what that looks like. 

Maybe you've just started trying. Maybe you've been trying for a while. Maybe you're on the waitlist for IVF and want to use this window intentionally. Wherever you are, you're here because you want answers, not generic advice.

You're not confused because you're not trying hard enough.

You're confused because the information is everywhere and none of it is organised into a plan.

Sound familiar?

âś“ You've changed your diet but you're not sure if you're doing it right

âś“ You're taking supplements but you don't know if they're the right ones, the right form, or the right dose

âś“ You've been told to "just relax and wait" and that's not good enough for you

âś“ You're tracking your cycle but still not confident you're catching your fertile window

âś“ You're preparing for IVF or IUI and want to do everything possible to improve your odds

âś“ You have PCOS, irregular cycles, or insulin resistance and nobody has given you a clear action plan

âś“ You want answers grounded in actual research, not Google, not forums, not guesswork

The 100 days before conception matter more than most people know.

The 100-day window for eggs and sperm to mature is sensitive to your environment and everything you do during that window. How you eat, sleep, supplement, and manage stress shapes their quality and the health of the pregnancy.

The research is clear: 

Diet + IVF

What You Eat Changes Your Odds
A Mediterranean-style preconception diet is associated with a 40% increase in IVF pregnancy rates in people with PCOS and improved embryo development more broadly.

Lifestyle + Ovulatory Infertility

Small Changes, Significant Results
 Diet and lifestyle changes together have been linked to a 69% reduction in ovulatory infertility.

Supplementation

The Right Supplement Can Help.
The Wrong One Won't. Targeted supplementation can improve egg quality, IVF response, and early pregnancy outcomes but only if you're taking the right things, in the right forms, at the right doses.

Stress

Stress Isn't Just in Your Head, It's in Your Hormones Women with the highest stress markers were 29% less likely to conceive in a given year and we have evidence-based tools to address it.

The problem isn't a lack of information. It's that there's too much of it, conflicting, overwhelming, and almost never personalised to you.

Introducing...

A self-paced, evidence-based preconception program. One comprehensive plan, covering cycle tracking, fertility nutrition, supplementation, lifestyle, guidelines and  ways to shift the microbiome, so you can go into your conception journey with clarity, confidence, and a personalised plan built around your body.

Get Started with Fertility Essentials

INSIDE THE COURSE 

WHAT'S INCLUDED 

Handouts, worksheets, and resources across every module.

Lessons come with a corresponding handouts or reference guides, no hunting for information you have already learned. Key resources with the course include: 

✓  Preconception Plan Worksheet, the 5-module workbook you complete alongside the course 

✓  Tracking Ovulation Naturally Worksheet + BBT / OPK Cycle Chart Template 

✓  LH Testing Start Day Reference Chart 

✓  Fertility Vocabulary Glossary 

✓  PriMed Questionnaire

✓  Fertility Dietary Guidelines Handout + Sample 7-Day Fertility Meal Plan 

✓  Fertility Supplement Reference Guide, evidence summary for every supplement covered 

✓  Breathing Exercise Techniques + Sleep Hygiene Checklist 

✓  Exercise During Fertility Treatments Guide, specific guidance for IVF 

✓  Microbiome Food Guide (Prebiotics + Probiotic Foods) 

✓  Preconception Testing Checklist, what to request and when 

Get Started with Fertility Essentials

YOUR INSTRUCTOR 

Dr. Robyn Murphy, ND

Dr. Robyn Murphy is a naturopathic doctor focusing in preconception and reproductive health. She practises at Conceive Health Clinic, where she works with individuals and couples navigating fertility challenges, including those preparing for IVF, IUI, and natural conception. 

Her approach is rooted in evidence. She stays current with the research so her patients don't have to sift through it themselves and She translates that research into practical, actionable strategies that fit into real life. 

Fertility Essentials was created to ensure Dr. Murphy's preconception framework is accessible to anyone who needs it not just those who can see her in the clinic. For personalised 1:1 support, individual lab review, a tailored supplement protocol, and a custom preconception plan, she offers consultations directly through Conceive Health Clinic. 

Frequently Asked Questions

Who is this course for? 

Anyone trying to conceive whether naturally or through fertility treatments. It's especially relevant if you have PCOS, irregular cycles, hormone imbalances, insulin resistance, or have experienced difficulties conceiving. Couples are welcome and encouraged to go through the course together. 

How long does it take to complete? 

Each module is approximately 1–2 hours of content across 6–8 lessons. Most people complete the course over 5–8 weeks, working through one module at a time. There is no deadline, the course is self-paced and you can revisit any lesson as many times as you need. 

Does this replace working with a doctor or naturopath? 

No. Fertility Essentials is an educational program, not a substitute for personalised medical care. The course will help you have much better conversations with your healthcare provider including knowing which labs to request and what questions to ask. For individualised support, Dr. Murphy is available for 1:1 consultations. 

Is this covered by extended health insurance?

Online educational programs are not typically covered. Individual consultations with Dr. Murphy may be covered under complementary and alternative medicine (CAM) benefits for those who live in Ontario, Canada, depending on your plan. 

Can I go through this anonymously?

Yes. The course is accessed through a private portal. You control what information is associated with your account. 

READY TO START? 

Your preconception window is now. 

Make it count. 

Fertility Essentials gives you the knowledge, the tools, and the personalised plan to go into your conception journey with clarity and confidence whether you're starting naturally or heading into treatment. 

Get Started with Fertility Essentials